Before people ring, they look you up.

1. Week 1, Tue 5 January

   Give something useful first

   Helping before asking makes people want to return the favour. The order sheet saves the teacher hours, whoever they choose to print with.

   Leavers' hoodies, without chasing 180 students

   SP

   Dan, Sample Print Co.to Mrs Clarke, Year 11 team

   5 Jan

   Hi Mrs Clarke, you ran last year's leavers' hoodie order, so you'll know the hard part isn't the hoodies. It's collecting 180 names and sizes.

   Here's the order sheet and size guide we give every school. They're free to use with any printer. Good luck with the year!

   Hoodie order sheet.xlsxSize guide.pdf

   Dan

2. Week 2, Tue 12 January

   Lead with the feeling

   People decide with feeling and explain it with facts. Memories, friends and belonging come first; price and dates come later. In a real campaign the photo is a real past order, shared with the school's permission.

   SP

   Sample Print Co.Manchester

   Sample Print Co. Five years of friends, on one hoodie. Last summer's Year 11 at Sample High chose to put every name on the back. Shared with the school's permission.

3. Week 3, Tue 19 January

   Make the offer clear

   One price, one date, one question. The deadline is real: printing takes three weeks, and the hoodies have to arrive before exam leave.

   10:42

   SP

   Sample Print Co.Business account

   Tue 19 Jan

   Hi Mrs Clarke, quick details for this year's leavers' hoodies: £24 each with every name on the back, 15 minimum, three weeks to print. To have them before exam leave, the last order day is Friday 26 February. Shall I hold a slot for Sample High?09:12

   Yes please, hold one for us12:40

   Message

4. Week 7, Tue 16 February

   Remind, and help them finish

   A real date creates urgency on its own. The reminder carries a checklist, so it helps the teacher instead of just pushing.

   10 days left to get every name right

   SP

   Dan, Sample Print Co.to Mrs Clarke

   16 Feb

   Hi Mrs Clarke, orders close on Friday 26 February. Most mistakes are spelling and sizes, so here's the check we use:

   • Names exactly as students want them printed
   • Sizes checked against the size guide
   • One person signs off the final list

   Dan

5. Late April, in the box

   End warmly

   People remember how something ended. A handwritten thank-you makes the last moment a good one, and the review request is the same for every school.

   Have a brilliant last term.

   Five years done. Thank you for trusting us with every name.

   Dan, Sample Print Co.

   If you have a minute, a short Google review helps other schools find us.

Underneath it all: no fake countdowns, no fake reviews and no pressure. The right message, to people who already know the shop, at the moment they need it.